Select a Location

If you've developed your business plan you should have a good sense of who your target customers are, who is the most likely to purchase your products or services, and who you want to market to. Use this information to your advantage and consider how you can locate your business to most effectively serve your target customer base.

Consider factors such as age, ethnicity, gender, income, buying habits, occupations, and household composition. For instance, if your target customers are mothers with small children, you may want to think about neighborhoods that are family-friendly or areas that are located close to other family amenities.

There are several online tools that you can use to conduct a demographic analysis. PolicyMap and Living Atlas are all examples of free websites that aggregate demographic information and can help you research potential locations for your business. If you need assistance, many public library systems have reference librarians skilled at assisting small businesses to perform market research.

For more help finding a suitable location in your area, call us at 1-800-Jersey-7 or chat with us.

Every municipality (City, Township, Borough, etc.) has a Land Use/Zoning Ordinance which regulates the kinds of business activities that are permitted within a designated zone and places restrictions on building on land parcels including building setbacks, building heights, signage, and various other aspects of the land usage.

When evaluating a location for your business you should consult with the Zoning Officer to determine the suitability of the site for your purposes and what obligations you will have, including possible Planning/Zoning or Landuse board approvals. You must do your due diligence and understand the zoning requirements/restrictions before signing a lease.  You should also be aware of the cost associated with receiving zoning approvals to avoid expenses for which you did not budget.

Generally, the easiest way to get set up is to find a location that was formerly the same type of business as yours. For instance, if you're opening a restaurant, you might try to find a space that used to be a restaurant. This usually means that the property already has the correct zoning and permits for your business, although you should always verify with the Municipal Zoning Officer to be sure.

Some environmental factors could limit the development of your location. You can look at the environmental data for a site using the NJ GeoWeb tools from the Department of Environmental Protection.

A business planning to buy land on a former industrial site should know what is above and below the ground. Any business thinking of buying another company’s operation must be willing to assume the liabilities for past improper handling of hazardous materials. The liabilities for cleanup and damages may be far greater than the value of the operation.

In addition, state and federal governments and the courts take an increasingly tough stance against those responsible for the existence of contamination, which can mean the difference between being considered innocent or being considered responsible for millions of dollars in damages and cleanup costs.

New Jersey’s ISRA is designed to ensure that sellers do not leave behind more than the buyer bargained for. Any New Jersey industrial operation subject to ISRA will be fully evaluated for contamination, above and below the ground. Under ISRA, any environmental contamination posing a risk to public health and the environment will be required to be identified and remediated by the seller.

New Jersey’s ISRA Program can be reached at 609-984-1351.

Planning to work out of your home? Home-based businesses are some of the simplest businesses to set up in New Jersey. However, there are a few things to keep in mind to make sure your business activities are allowed by your local government, aren't disrupting your neighbors and your location is safe for your clients.

Here are a few places to look to confirm you can be a home-based business:

1. Local planning offices may have zoning regulations that can affect the type of businesses you can run from home. Zoning regulations dictate acceptable methods of land use for real property inside specified districts. Speak to your local office to understand if your business is allowed in your home or building. 
2. Certain industries maintain strict rules about running businesses out of residences. For example, cottage food operations are allowed to be home-based businesses in the State, but with certain restrictions about the type of food allowed. Learn about the food restrictions applied to cottage industries at the New Jersey Department of Health.
3. Check with your local homeowners association, co-op, or other neighborhood communities for any by-laws about running a business in your residence. Your homeowner’s or renter’s insurance policy may not cover any business operations occurring in your home.